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DEVELOPING FOR LIMITLESS CONNECTIVITY

Delivering custom web design and

software development solutions since 2010

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WHY YOU NEED US

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ALMOST

8 OUT OF 10

MOBILE SEARCHES
HAPPEN AT WORK OR HOME
WHEN A DESKTOP COULD BE EASILY ACCESSED.

53%

total

53%

OF AUSTRALIAN RETAILERS HAVE
NO ONLINE SALES CHANNEL. (SOURCE: EXPERIAN)

55%

OF MOBILE SEARCH CONVERSIONS
HAPPEN WITHIN

AN HOUR

(GOOGLE)
IT’S ESTIMATED THAT

$5.6 BILLION-

WORTH
OF PURCHASES WERE ON MOBILE PHONES
BY THE END OF 2012. (EBAY / PAYPAL)

5%

total
IN AUSTRALIA,

5%

OF TOTAL RETAIL
SALES ARE MADE ONLINE. (SOURCE: ALPHA DIGITAL)
ONLINE SALES IN AUSTRALIA REACHED A RECORD HIGH
IN THE YEAR TO NOVEMBER

2012

, WITH AUSTRALIAN
CONSUMERS SPENDING SOME

$12.6BN

ONLINE.
(NATIONAL AUSTRALIA BANK, JANUARY 2013)
THE VALUE OF ONLINE SALES IN AUSTRALIA IS EXPECTED
TO REACH MORE THAN

$31BN

DURING

2013

(SOURCE: EXPERIAN)
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round47

47%

OF AUSTRALIANS AGREE THAT THEY TRUST DOMESTIC ONLINE STORES MORE THAN INTERNATIONAL ONES. (SOURCE: ERNST & YOUNG, DECEMBER 2012)
round41
IN AN AVERAGE MONTH,

41%

OF AUSTRALIAN INTERNET USERS BUY ONE OR TWO PRODUCTS OR SERVICES ONLINE. (SOURCE: AUSTRALIAN POLICY ONLINE, SEPTEMBER 2012)
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IN A RECENT STUDY,

43%

OF MARKETERS SAID THAT THEIR SENIOR MANAGERS DON’T REGARD ONLINE RETAIL AS A PRIORITY IN THEIR BUSINESS PLAN, WITH SOME NOT EVEN ALLOCATING ANY OF THEIR BUDGET TOWARDS ECOMMERCE (EXPERIAN, 2012)
round22

22%

OF AUSTRALIANS USED MOBILE DEVICES TO MAKE A PURCHASE DURING THE CHRISTMAS PERIOD.
(EBAY / PAYPAL, DECEMBER 2012)

ANATOMY OF E-COMMERCE SUCCESS

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  • 01/AVAILABILITY

    Be available whenever, wherever and however your customers want you

  • 02/EXPERIENCE

    Don't ignore your retail experience, much of the same applies to e-commerce. However, acknowledge where your organisation may be lacking in e-commerce skills

  • 03/COMPANY CULTURE

    Embrace e-commerce as a legitimate sales channel. Stop approaching it like a 'bolt-on', short term experiment

  • 04/INNOVATION

    Invest in an innovation strategy rather than looking overseas for best practices. Break the follow-the-leader cycle and innovate

  • 05/INTERNATIONALISATION

    The best way to get even against overseas retailers poaching your customers is to challenge them in their own backyard. Invest in an internationalisation strategy and go global

  • 06/PROPOSITION

    E-commerce has exposed Australian retail as a haven for high prices and limited product offerings. Australian shoppers are heading overseas for better value and more choice. Fix your product and pricing propositions

  • 07/PROCESS

    E-commerce is a business process requiring input from all business stakeholders. Don't simply dump responsibility for e-commerce on a single employee or department

  • 08/INTEGRATION

    Your e-commerce division should be deeply and intrinsically integrated with your business. Data, customer service, marketing, reporting, logistics tasks should operate seamlessly with all e-commerce activities

  • 09/INTELLIGENCE

    Use your data wisely to understand your customer's experiences with your brand. This will result in your customers being more loyal and profitable and less burdensome on support services

  • 10/HUMANISATION

    E-commerce is not a platform for delivering a sterile customer experience. Work hard to translate your brand's dna in all digital communications, processes and operational policies

OUR SERVICES

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WEB DESIGN AND SOFTWARE DEVELOPMENT

E-COMMERCE TECHNOLOGY STRATEGY, PROJECT MANAGEMENT, DEVELOPMENT AND IMPLEMENTATION

CUSTOMER ACQUISITION, ACTIVATION AND RETENTION STRATEGIES.

CONTENT AND MERCHANDISING STRATEGY

CUSTOMER EXPERIENCE RESEARCH, DESIGN AND TESTING

USER INTERFACE DESIGN FOR THREE SCREENS - DESKTOP, MOBILE AND TABLET

MOBILE ECOMMERCE POINT OF SALE INTEGRATION

PERFORMANCE FRAMEWORKS

  • E-COMMERCE & DIGITAL CONSULTANCY

    E-COMMERCE & DIGITAL CONSULTANCY

    The Kongo Group’s consultancy services deep dive into your business and deliver strategies to optimize your e-commerce operations.

    We consult to both Bricks & Mortar and Pure-Play retailers and organisations in the most competitive online markets in the world. Our client portfolio includes online retailers in the UK, Europe, and Australia, advising them on all e-commerce disciplines. Our services are designed for newcomers to online retail as well as established companies wanting to advance their online proposition.

    Our consulting services enable businesses to meet the challenges and reap the opportunities presented through e-commerce.

  • E-COMMERCE & DIGITAL WEBSITE DEVELOPMENT

    E-COMMERCE & DIGITAL WEBSITE DEVELOPMENT

    The Kongo Group’s e-commerce platform development services provide retailers with robust e-commerce solutions across three screens - desktop, tablet and mobile devices. We learn about your business and tailor a solution to achieve your goals.

    Our tailored process considers packaged applications, on-demand e-commerce and custom built applications. We are platform agnostic, so our recommendations are based on your systems, requirements and budget. We provide solutions that meet the needs of businesses ranging from small retailers to large multi-national operations. Our experience includes integrating ERP systems, payment services, multi-currency payments, affiliate reporting and accounting, dropshippers, creating voucher systems, promotion modules, and website merchandising tools.

  • E-COMMERCE & DIGITAL TRAINING

    E-COMMERCE & DIGITAL TRAINING

    The Kongo Group’s Introduction to E-commerce training course presents attendees unique insights into running a successful e-commerce business. Our experience in consulting to and working with high-volume online retailers around the world means we understand what is takes to operate in the most competitive e-commerce markets globally. Whether you are taking your first steps into online retail, or you are an experienced e-commerce practitioner, The Kongo Group’s e-commerce training will prepare you for the challenges and opportunities presented by online retail.

CONTACT US

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Studio 04, 340 Gore St

Fitzroy, Australia 3065

t. +61 3 8616 7880