WHY YOU NEED US
E-COMMERCE PRESENTS AN OPPORTUNITY TO BE AVAILABLE
WHENEVER, WHEREVER AND HOWEVER
YOUR CUSTOMERS NEED YOU.
Be available whenever, wherever and however your customers want you
Don't ignore your retail experience, much of the same applies to e-commerce. However, acknowledge where your organisation may be lacking in e-commerce skills
Embrace e-commerce as a legitimate sales channel. Stop approaching it like a 'bolt-on', short term experiment
Invest in an innovation strategy rather than looking overseas for best practices. Break the follow-the-leader cycle and innovate
The best way to get even against overseas retailers poaching your customers is to challenge them in their own backyard. Invest in an internationalisation strategy and go global
E-commerce has exposed Australian retail as a haven for high prices and limited product offerings. Australian shoppers are heading overseas for better value and more choice. Fix your product and pricing propositions
E-commerce is a business process requiring input from all business stakeholders. Don't simply dump responsibility for e-commerce on a single employee or department
Your e-commerce division should be deeply and intrinsically integrated with your business. Data, customer service, marketing, reporting, logistics tasks should operate seamlessly with all e-commerce activities
Use your data wisely to understand your customer's experiences with your brand. This will result in your customers being more loyal and profitable and less burdensome on support services
E-commerce is not a platform for delivering a sterile customer experience. Work hard to translate your brand's dna in all digital communications, processes and operational policies
E-COMMERCE TECHNOLOGY STRATEGY, PROJECT MANAGEMENT, DEVELOPMENT AND IMPLEMENTATION
CUSTOMER ACQUISITION, ACTIVATION AND RETENTION STRATEGIES.
CONTENT AND MERCHANDISING STRATEGY
CUSTOMER EXPERIENCE RESEARCH, DESIGN AND TESTING
USER INTERFACE DESIGN FOR THREE SCREENS - DESKTOP, MOBILE AND TABLET
MOBILE ECOMMERCE POINT OF SALE INTEGRATION
The Kongo Group’s consultancy services deep dive into your business and deliver strategies to optimize your e-commerce operations.
We consult to both Bricks & Mortar and Pure-Play retailers and organisations in the most competitive online markets in the world. Our client portfolio includes online retailers in the UK, Europe, and Australia, advising them on all e-commerce disciplines. Our services are designed for newcomers to online retail as well as established companies wanting to advance their online proposition.
Our consulting services enable businesses to meet the challenges and reap the opportunities presented through e-commerce.
The Kongo Group’s e-commerce platform development services provide retailers with robust e-commerce solutions across three screens - desktop, tablet and mobile devices. We learn about your business and tailor a solution to achieve your goals.
Our tailored process considers packaged applications, on-demand e-commerce and custom built applications. We are platform agnostic, so our recommendations are based on your systems, requirements and budget. We provide solutions that meet the needs of businesses ranging from small retailers to large multi-national operations. Our experience includes integrating ERP systems, payment services, multi-currency payments, affiliate reporting and accounting, dropshippers, creating voucher systems, promotion modules, and website merchandising tools.
The Kongo Group’s Introduction to E-commerce training course presents attendees unique insights into running a successful e-commerce business. Our experience in consulting to and working with high-volume online retailers around the world means we understand what is takes to operate in the most competitive e-commerce markets globally. Whether you are taking your first steps into online retail, or you are an experienced e-commerce practitioner, The Kongo Group’s e-commerce training will prepare you for the challenges and opportunities presented by online retail.